Corporate Philanthropy in Today’s World

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Philanthropy has infiltrated the corporate sector and has become a staple in any major company. The whole point of corporate philanthropy is to give back to the community and show that your company cares about helping others, rather than just pure profitable gain for itself.  There are some main ways that companies go about being philanthropic at a corporate level.

  • Matching gift programs
    • These are where companies match donations made by their employees to the eligible non profits. This can double and sometimes even triple the original amount of money donated to the non profit.
  • Volunteer grant programs
    • When companies donate money to non profits that their employees volunteer.

When it comes to corporate philanthropy their are definitely some companies out there that are getting it right and the companies wont surprise you. They are some of the most well known companies in the world. Those who are in the public light are usually the most ambitious and vocal about their philanthropic efforts to continue a positive view in the public eye. These top 5 companies include:

  • Apple
  • Google
  • Microsoft
  • PepsiCo
  • Shell

Link to article

Corporate philanthropy is becoming part of the core nature of companies I believe due to social and societal pressure for the large companies that seem to rule the world to give back the community and care. It has become integrated within the corporate ladder as a good public communications tactic, but also because why not give back to the community that has given to you?

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